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E-book
Author Baranovskaja, Ivona

Title English for Creative Industries : Study Book / Baranovskaja, Ivona
Published [Place of publication not identified] Vilnius Gediminas Technical University Press, 2011

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Description 1 online resource
Contents Introduction; TOPIC I. PUBLISHING INDUSTRY; UNIT 1. PUBLISHING; UNIT 2. PERIODICALS: NEWSPAPERS AND MAGAZINES; TOPIC II. TELEVISION AND RADIO INDUSTRY; UNIT 3. TELEVISION; UNIT 4. RADIO; TOPIC III. FILM INDUSTRY; UNIT 5. FILM INDUSTRY; UNIT 6. MODERN FILM INDUSTRY AND HOLLYWOOD; UNIT 7. FILM REVIEW; TOPIC IV. SOFTWARE, COMPUTER GAMES AND ELECTRONIC PUBLISHINGINDUSTRY; UNIT 8. SOFTWARE AND COMPUTER GAMES INDUSTRY; UNIT 9. ELECTRONIC PUBLISHING AND NEW MEDIA; TOPIC V. MARKETING; UNIT 10. WHAT IS MARKETING?; UNIT 11. THE MARKETING MIX; UNIT 12. MARKETING RESEARCH
UNIT 13. MARKET SEGMENTATIONTOPIC VI. ADVERTISING; UNIT 14. PROMOTION MIX; UNIT 15. TYPES OF ADVERTISING; UNIT 16. ADVERTISING AGENCIES; TOPIC VII. MUSIC, VISUAL AND PERFORMING ARTS INDUSTRY; UNIT 17. PERFORMING AND VISUAL ARTS; UNIT 18. MUSIC INDUSTRY; TOPIC VIII. PHOTOGRAPHY; UNIT 19. PHOTOGRAPHY; UNIT 20. MODES OF PRODUCTION; UNIT 21. COLOURS AND COLOUR MEANING; TOPIC IX. ANTIQUE MARKETS AND AUCTIONS; UNIT 22. ANTIQUE MARKETS; UNIT 23. AUCTIONS; TOPIC X. DESIGN; UNIT 24. DESIGN; UNIT 25. WEB DESIGN AND WEBSITE PLANNING; UNIT 26. DESIGNING ADVERTISEMENTS; TOPIC XI. FASHION INDUSTRY
UNIT 27. FASHION DESIGNUNIT 28. TYPES OF FASHION; UNIT 29. WORLD FASHION INDUSTRY; TEXTS FOR SUPPLEMENTARY READING; TEXT 1. MAGAZINES; TEXT 2. ACADEMIC JOURNALS; TEXT 3. HISTORY OF TELEVISION; TEXT 4. SCREENPLAY; TEXT 5. THE BRITISH BROADCASTING CORPORATION (BBC); TEXT 6. BBC RADIO; TEXT 7. THE DEVELOPMENT OF SOFTWARE; TEXT 8. VIDEO GAMES; TEXT 9. VIDEO GAME THEORY; TEXT 10. BENEFITS OF VIDEO GAMES; TEXT 11. YOUTUBE; TEXT 12. YOUTUBE COMPANY HISTORY; TEXT 13. SOCIAL NETWORKS; TEXT 14. BLOG; TEXT 15. HISTORY OF ADVERTISING; TEXT 16. ADVERTISING: INFLUENCING AND CONDITIONING
TEXT 17. ADVERTISING: CHILDREN AND ADOLESCENTS AS TARGET GROUPSTEXT 18. THEATRE AND THE TYPES OF THEATRE; TEXT 19. HISTORY OF THEATRE; TEXT 20. BROADWAY TODAY; TEXT 21. HISTORY OF MUSEUMS; TEXT 22. ART MUSEUM AND TYPES OF GALLERIES; TEXT 23. HISTORY OF MUSIC INDUSTRY; TEXT 24. THE HISTORY OF PERFORMING ARTS; TEXT 25. HISTORY OF AUCTIONS; TEXT 26. PRIMARY TYPES OF AUCTION; USEFUL LANGUAGE; PRESENTATION TIPS; GRAMMAR REFERENCE; REFERENCE 1. BASIC ENGLISH SENTENCE STRUCTURE; REFERENCE 2. COLLOCATIONS; REFERENCE 3. SPELLING VARIATIONS; REFERENCE 4. ABBREVIATIONS; REFERENCE 5. WORD FORMATION
LANGUAGE NOTES: COMMON MISTAKESNOTE 1: "ANOTHER" OR "OTHER"?; NOTE 2: "TO SEE", "TO LOOK" OR "TO WATCH"?; NOTE 3: "TO HEAR" OR "TO LISTEN"?; NOTE 4: "TO SAY", "TO TELL", "TO SPEAK", OR "TO TALK"?; NOTE 5: "TO OFFER" OR "TO SUGGEST"?; NOTE 6: "TO DO" OR "TO MAKE"?; NOTE 7: "TO AWAIT", "TO EXPECT", "TO WAIT", OR "TO LOOK FORWARD"?; NOTE 8: "ADVICE" OR "ADVISE"?; NOTE 9: "LATEST" OR "LAST"?; NOTE 10: "TO LAY" OR "TO LIE"?; IRREGULAR VERBS; REFERENCES
Notes Title from content provider
Subject English language -- Study and teaching -- Foreign speakers.
Cultural industries.
Arts.
Career development.
Creation (Literary, artistic, etc.)
Arts
Career development
Creation (Literary, artistic, etc.)
Cultural industries
English language -- Study and teaching -- Foreign speakers
Form Electronic book