| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
Rich's Products, a food producer with global reach, is interested in learning about consumers who focus on healthy eating choices. A multi-billion dollar company, Rich's Products places importance on being aware of consumers' needs and habits, as well as being able to deliver food products to consumers through distributors. Accordingly, the company commissioned a market research project, in the form of corporate ethnography, to investigate the growing trend of health-conscious eating. The company's research method and findings are presented for analysis and readers are tasked with assessing how Rich's Products can strategically use the data on different consumer segments |
| Notes |
Online resource; title from home page (viewed on May 4, 2016) |
| Subject |
Industrial marketing -- Case studies
|
|
Marketing research -- Case studies
|
|
Industrial marketing
|
|
Marketing research
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| Author |
Barrett, Molly E., author
|
| ISBN |
9781473977716 |
|
1473977711 |
|
