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Authors (Last name first) (1-5 of 5)
Best, Roger J.
1
Book
1998

Consumer behavior : building marketing strategy


Hawkins, Del I.
Seventh edition
Boston, Mass. : McGraw-Hill, [1998]

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Location Call no. Vol. Availability
 MELB  658.8 Haw/Cbb 1998  AVAILABLE
2
Book
2004

Consumer behavior : building marketing strategy


Hawkins, Del I.
Ninth edition
Boston : McGraw-Hill Irwin, [2004]

Rating:

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Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8 Haw/Cbb 2004  AVAILABLE
 MELB  658.8 Haw/Cbb 2004  AVAILABLE
 MELB  658.8 Haw/Cbb 2004  AVAILABLE
3
Book
2000

Market-based management : strategies for growing customer value and profitability


Best, Roger J.
Second edition
Upper Saddle River, N.J. : Prentice Hall ; London : Prentice-Hall International (UK), [2000]

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Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8 Bes/Mbm  AVAILABLE
4
Book
2005

Market-based management : strategies for growing customer value and profitability


Best, Roger J.
Fourth edition
Upper Saddle River, N.J. : Pearson/Prentice Hall, [2005]

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Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8 Bes/Mbm 2004  AVAILABLE
 MELB  658.8 Bes/Mbm 2004  AVAILABLE
5
Book
2009

Market-based management : strategies for growing customer value and profitability


Best, Roger J.
Fifth edition
Upper Saddle River, N.J. : Pearson/Prentice Hall, [2009]

Rating:

Request It 
 
Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8 Bes/Mbm 2009  AVAILABLE
 MELB  658.8 Bes/Mbm 2009  AVAILABLE
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