Title Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

Edition Seventh edition Published Boston, Mass. : McGraw-Hill, [1998] ©1998

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Haw/Cbb 1998		AVAILABLE

Description xxv, 760 pages : illustrations (some color) ; 26 cm + 1 computer disk (3 1/2 in.) Series Irwin/McGraw-Hill series in marketing Irwin/McGraw-Hill series in marketing. Notes On cover : International edition Bibliography Includes bibliographical references and indexes Notes System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0 Subject Competency-based education -- Australia -- Queensland. Consumer behavior -- United States -- Case studies. Consumer behavior -- United States. Education, Secondary -- Australia -- Queensland. Grading and marking (Students) -- Australia -- Queensland. Consumer behavior -- United States -- Case studies. Market surveys -- United States. Genre/Form Case studies. Author Best, Roger J. Coney, Kenneth A. Queensland. Board of Senior Secondary School Studies LC no. 97001290 ISBN 0256218951 (international edition) 0724275630

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