Description |
1 online resource : illustrations (black and white, and colour) |
Series |
SAGE knowledge. Cases |
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SAGE knowledge. Cases
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Summary |
In 2013, the Indian government introduced the Corporate Social Responsibility Bill which legislates that corporations must invest at least 2% of their profits in corporate social responsibility (CSR) activities. GiveIndia - the online donation platform - had not been seeking donations from individuals, but found itself placed at the right spot to exploit this opportunity. This text examines the dilemma which faced GiveIndia's CEO |
Notes |
Originally Published in: Tripathi, S., & Bhasker, S. (2015). GiveIndia - The Business of Philanthropy. MAR0467. Ahmedabad: Indian Institute of Management, Ahmedabad |
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Online resource; title from home page (viewed on May 4, 2016) |
Subject |
GiveIndia
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Social entrepreneurship -- Case studies
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Marketing -- Management -- Case studies
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Organizational change -- Case studies
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Marketing -- Management
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Organizational change
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Social entrepreneurship
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Genre/Form |
Case studies
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Case studies.
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Études de cas.
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Form |
Electronic book
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Author |
Bhasker, Shashank, author
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ISBN |
9781473977419 |
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147397741X |
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