| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
In 2013, the Indian government introduced the Corporate Social Responsibility Bill which legislates that corporations must invest at least 2% of their profits in corporate social responsibility (CSR) activities. GiveIndia - the online donation platform - had not been seeking donations from individuals, but found itself placed at the right spot to exploit this opportunity. This text examines the dilemma which faced GiveIndia's CEO |
| Notes |
Originally Published in: Tripathi, S., & Bhasker, S. (2015). GiveIndia - The Business of Philanthropy. MAR0467. Ahmedabad: Indian Institute of Management, Ahmedabad |
|
Online resource; title from home page (viewed on May 4, 2016) |
| Subject |
GiveIndia
|
|
Social entrepreneurship -- Case studies
|
|
Marketing -- Management -- Case studies
|
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Organizational change -- Case studies
|
|
Marketing -- Management
|
|
Organizational change
|
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Social entrepreneurship
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Bhasker, Shashank, author
|
| ISBN |
9781473977419 |
|
147397741X |
|
