| Description |
232 pages : illustrations ; 25 cm |
| Contents |
Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use your own internal data to find profit opportunities -- Use external research to reveal customers preferences and willingness to pay -- Optimize your marketing mix in order to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself to customers -- Align your incentives to focus on profit -- Get your market communication under control |
| Summary |
"In Manage for Profit, Not for Market Share, the authors contend that companies can extract a profit potential of 1 to 3 percent of annual revenue by adopting a radically different approach. The key? Reconfigure the marketing mix to sell existing products and services in counter-intuitive ways."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Profit.
|
|
Profit -- Case studies.
|
|
Industrial management -- Case studies.
|
| Genre/Form |
Case studies.
|
| Author |
Bilstein, Frank F., 1971-
|
|
Luby, Frank, 1964-
|
| LC no. |
2005037019 |
| ISBN |
1591395267 perm. paper |
|
