Title Creative strategy : reconnecting business and innovation / Chris Bilton and Stephen Cummings

Published Chichester, U.K. : Wiley, 2010

Copies

Location	Call no.	Vol.	Availability
MELB	658.4012 Bil/Csr		AVAILABLE

Description x, 275 pages : illustrations ; 25 cm Bibliography Includes bibliographical references and index Subject Strategic planning. Creative ability in business. Technological innovations. Author Cummings, Stephen. LC no. 2009054388 ISBN 9781405180191 paperback 1405180196 paperback

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