| Description |
xxii, 287 pages ; 24 cm |
| Contents |
Pt. I. Developing Academic Management Fads -- 1. Seeking the Grail: The Never-Ending Quest -- 2. We're from the Government, and We're Here to Help -- 3. Survival in a Changing Environment -- 4. Higher Education as a Commodity -- Pt. II. Understanding Academic Management Fads -- 5. The Life Cycle of Academic Management Fads -- 6. Organizations and Fads -- 7. Managers and Fads -- Pt. III. Working with Academic Management Fads -- 8. The Legacy of Fads -- 9. Managing Fads |
| Summary |
"Robert Birnbaum takes a critical look at the rise and fall of management fads in higher education since the 1960s. He shows higher education administrators and faculty how to move beyond the hype of new fads to make wise, informed decisions and adopt sound management policies." "This resource can help administrators and faculty become effective academic leaders who understand how management innovations can be used to strengthen the enduring educational and social purposes of higher education."--BOOK JACKET |
| Bibliography |
Includes bibliographical references (pages 243-266) and indexes |
| Subject |
Education, Higher -- United States -- Management.
|
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Fads -- United States.
|
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Organizational effectiveness.
|
| LC no. |
00009722 |
| ISBN |
0787944564 |
|
