| Description |
xv, 330 pages : illustrations ; 23 cm |
| Contents |
1. Writing for public relations -- 2. Ethical and legal issues in public relations writing -- 3. Planning and research -- 4. Choosing the right message and medium -- 5. Media relations and placement -- 6. News releases and backgrounders -- 7. Design, printing and desktop publishing -- 8. Controlled publications -- 9. Television and radio -- 10. Speeches and presentations -- 11. Writing for web and social media |
| Summary |
In the constantly changing world of public relations, this text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations -- United States -- Authorship.
|
|
Public relations -- United States.
|
| LC no. |
2009052619 |
| ISBN |
0073511986 (paperback) |
|
9780073511986 (paperback: alk. paper) |
|
