| Description |
1 online resource (xiii, 337 pages) |
| Contents |
Cover ; Half Title ; Title Page ; Copyright Page ; Table of Contents ; Preface ; Part I The Basics ; Part II The Theories ; Part III Issues and Applications ; 9 Ethical Issues Common across the Media ; To Tell the Truth ; Truth as a Legal Concept ; Truth and the Act of Communication ; Can We Tell Truth from Fiction? ; Avoiding Harm ; What Does it All Mean?; 10 Ethical Issues Common to Both Public Relations and Advertising ; What's the Difference between PR and Advertising? ; Public Relations, Advertising, and the First Amendment ; Ethics and Persuasion ; Propaganda versus Persuasion |
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What Does it All Mean?11 Ethics and Public Relations ; What Is Public Relations? ; Ethical Approaches Specific to Public Relations ; Special Issues in Public Relations Ethics ; What Does it All Mean?; 12 Ethics and Advertising ; What Is Advertising? ; Ethical Approaches Specific to Advertising ; Special Issues in Advertising Ethics ; What Does it All Mean?; 13 Ethics in News Journalism ; The Broad Issues in News Journalism ; Ethical Approaches Specific to News Journalism ; Special Issues in Journalism Ethics ; What Does it All Mean?; Index |
| Summary |
"Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting point for those seeking to develop an ethical framework with regard to mass media. Each media industry is covered with specific attention paid to relevant ethical decision-making approaches involving primary concerns such as truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. In addition, the book covers new media and how ethics affect such concepts as social media, word-of-mouth advertising, and the impact of the digital revolution. And, new to this edition, recent concerns in areas such as satire and the dilemma of free speech verus constraint are discussed, as well as the quandry of native advertising in journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions."--Provided by publisher |
| Subject |
Mass media -- Moral and ethical aspects.
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PHILOSOPHY -- Ethics & Moral Philosophy.
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Mass media -- Moral and ethical aspects.
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| Form |
Electronic book
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| ISBN |
9781315203751 |
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1315203758 |
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