| Description |
vii, 344 pages : illustrations ; 24 cm |
| Contents |
Ch. 1. Writing for Public Relations -- Ch. 2. Media Relations & Placement -- Ch. 3. Press Releases & Backgrounders -- Ch. 4. Brochures & Flyers -- Ch. 5. Newsletters -- Ch. 6. Magazines & Trade Publications -- Ch. 7. Annual Reports -- Ch. 8. Writing for Television, Radio & Audio-visual Media -- Ch. 9. Print Advertising -- Ch. 10. Speeches & Presentations -- Ch. 11. Working with Printers -- Ch. 12. Public Relations Writing and the Computer -- Ch. 13. The Basics of Grammar -- Ch. 14. The Basics of Style |
| Summary |
A concise and easy-to-use guide to grammar and style make this a complete, hands-on tool both for experienced and aspiring public relations and publicity professionals |
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Effective writing is the number one skill needed by public relations and publicity professionals. In this all-new edition of Handbook for Public Relations Writing, Thomas Bivins explains the craft and techniques of PR writing that can transform plain prose into attention-winning copy. With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations. New to this edition, sections on writing for the electronic media, using video press releases, building and maintaining a personal media-contact database, and working effectively with service bureaus make state-of-the-art technology easily accessible to public relations specialists |
| Analysis |
Public relations United States |
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Public relations United States Authorship |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Authorship -- Public relations.
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Public relations -- Authorship -- Handbooks, manuals, etc.
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Public relations -- Authorship.
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Public relations -- Handbooks, manuals, etc.
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Public relations -- United States -- Authorship.
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Public relations -- United States.
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Public relations.
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| Genre/Form |
Handbooks and manuals.
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| LC no. |
94037637 |
| ISBN |
0844234354 (hard : recycled paper) |
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0844234362 (soft : recycled paper) |
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