Description |
xii, 229 pages ; 23 cm |
Contents |
1. What Makes an Ethical Issue? -- 2. Moral Claimants, Obligation, and Social Responsibility -- 3. The Media and Professionalism -- 4. Ethical Theory -- 5. To Tell the Truth -- 6. Avoiding Harm -- 7. A Checklist for Ethical Decision Making -- App. Media Codes of Ethics |
Summary |
This text introduces readers to the tools necessary for making moral and ethical decisions pervasive in today's society : the news media (journalist), advertising and public relations. In his exploration of ethical issues and media, the author guides students to understand not what the 'right' answers are, but to identify those answers that are most appropriate within the given context |
Notes |
Includes bibliographical references (p. 222-224) and indexes |
Bibliography |
Includes bibliographical references and index |
Subject |
Ethics.
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Advertising -- Moral and ethical aspects.
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Public relations -- Moral and ethical aspects.
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Journalistic ethics.
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Mass media -- Moral and ethical aspects.
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Author |
Bivins, Thomas H. (Thomas Harvey), 1947-
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LC no. |
2003042385 |
ISBN |
0805842578 paperback alkaline paper |
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