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Book Cover
Book
Author Bivins, Thomas H. (Thomas Harvey), 1947-

Title Mixed media : moral distinctions in advertising, public relations, and journalism / Thomas H. Bivins
Published Mahwah, N.J. : L. Erlbaum Associates, 2004

Copies

Location Call no. Vol. Availability
 W'PONDS  175 Biv/Mmm  AVAILABLE
 MELB  175 Biv/Mmm  AVAILABLE
Description xii, 229 pages ; 23 cm
Contents 1. What Makes an Ethical Issue? -- 2. Moral Claimants, Obligation, and Social Responsibility -- 3. The Media and Professionalism -- 4. Ethical Theory -- 5. To Tell the Truth -- 6. Avoiding Harm -- 7. A Checklist for Ethical Decision Making -- App. Media Codes of Ethics
Summary This text introduces readers to the tools necessary for making moral and ethical decisions pervasive in today's society : the news media (journalist), advertising and public relations. In his exploration of ethical issues and media, the author guides students to understand not what the 'right' answers are, but to identify those answers that are most appropriate within the given context
Notes Includes bibliographical references (p. 222-224) and indexes
Bibliography Includes bibliographical references and index
Subject Ethics.
Advertising -- Moral and ethical aspects.
Public relations -- Moral and ethical aspects.
Journalistic ethics.
Mass media -- Moral and ethical aspects.
Author Bivins, Thomas H. (Thomas Harvey), 1947-
LC no. 2003042385
ISBN 0805842578 paperback alkaline paper