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Author Blansett, Lee

Title Pricing, reimbursement and market access issues in the United States and Europe

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Description 1 online resource
Contents Different structures and philosophies: EU and US -- Fragmented health funding -- US expenditure -- Private payers shift costs -- Cost sharing -- Generics -- Risk of federal negotiations -- Biomarkers -- Is value based pricing clear? -- Pricing, reimbursement and market access issues in Europe -- Current and future reimbursement mechanisms -- Why EU states intervene -- the dynamics of price versus reimbursement -- Effective way of reducing the cost of healthcare -- Launching new products -- EU countries and mechanisms of controlling their budget -- Pharmaeconomics -- Cost utility analysis and quality adjusted life year -- Politics, ethics and future reimbursement systems
Subject Drugs -- Marketing.
Pharmaceutical industry -- Marketing
Pharmaceutical industry.
Marketing.
Drugs.
Drug Industry
Marketing
Pharmaceutical Preparations
marketing.
Pharmaceutical industry
Marketing
Drugs
Drugs -- Marketing
Pharmaceutical industry -- Marketing
Form Streaming video