Title How does search engine advertising work and why is it so important to get it right? / Jim Brigden

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (26 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Online advertising : how to use new digital tools and connect more effectively with your customers Henry Stewart talks. Marketing & management collection. Online advertising Contents Online advertising spend -- The power of search engine advertising -- Buying behavior -- Advertising through paid results -- Elements of success -- Appearing in natural results -- How do you get listed? -- Improve relevance -- Improve popularity -- Why it is important to get it right Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Internet advertising. Internet marketing. Web search engines. Internet advertising. Internet marketing. Web search engines. Form Streaming video

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