Part I. Getting started -- 1. What is fashion law? -- 2. What is European law? -- Part II. Before you tell anyone about your new product or idea -- 3. Trade marks and your brand -- 4. Copyright and your creative works -- 5. Image rights -- 6. Designs -- 7. Other important rights -- Part III. Getting your business started -- 8. Before you incorporate your company -- 9. Before you enter into your first contract -- 10. Before you get anyone new involved -- 11. Before signing an agency or distribution agreement -- 12. Before you post anything online -- 13. Raiding the fashion archive -- 14. Before you collect any personal data -- 15. Before you sign a lease -- 16. Before your first ad campaign -- 17. Before launching your e-commerce site -- Part IV. The big issues -- 18. Franchising -- 19. Resolving disputes -- 20. If someone copies you -- 21. If you are sued -- 22. Taxation and logistics -- 23. Selling up -- 24. Combating counterfeits -- 25. Managing the supply chain -- 26. What's next?
Summary
"European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion."
Bibliography
Includes bibliographical references and index
Notes
Online resource; title from title screen (Elgaronline, viewed on April 1, 2019)
