How e-commerce companies can reduce returns : research shows that product returns decrease when online shoppers receive orders in a single, consolidated delivery / Pedro Amorim, Eduard Calvo, Laura Wagner
Edition
[First edition]
Published
[Place of publication not identified] : MIT Sloan Management Review, 2023
Online retailers frequently assume that pleasing customers requires shipping each item in an order as quickly as possible rather than assembling the entire order and delivering a consolidated shipment. But new research with an online fashion marketplace found that customers receiving consolidated shipments were less likely to return items, lowering the retailer's logistics costs and improving sales. The authors suggest how to adapt fulfillment strategies in light of their findings
