Title How the kids took over

Published 2006

Copies

Location	Call no.	Vol.	Availability
W'BOOL	300.994 Fco/Rne	2006/03/06 (DVD)	AVAILABLE

Description 1 videodisc (DVD) (45 min.) : sd., col. ; 4 3/4 in. Series Four Corners (Television program) Summary "A documentary from the Canadian Broadcasting Corporation, set in the heartland of consumerism, the USA, tells how a dramatic shift in family dynamics with power devolving from parent to child has created a marketer's dream. Big business wants children's attention, their money and their powers of persuasion. Anti-marketers fight to protect them. Parents are mostly at a loss as to what to do. " -- website Credits Executive producer: Bruce Belsham Notes Off-air recording of ABC-TV "Four Corners" broadcast March 6, 2006. Copied under Part VA of the Copyright Act. DVD Available for Deakin University staff and students only No rating given Subject Television advertising and children Child consumers Advertising -- Children's paraphernalia Author Belsham, Bruce ABC-TV (Australia) Canadian Broadcasting Coproration

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