| Description |
1 online resource (271 p.) |
| Contents |
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Foreword: On Books -- Foreword: On Publishing Education -- Foreword: On Magazines -- Acknowledgements -- Introduction -- Why Is the Publishing Industry a Compelling Place to Work? -- How Can You Spot the Role of the Publisher? -- The Publisher's Role as Central Within Society -- The Metamorphosis Achieved By Publishing -- The Community Is Appealing -- What Does this Book Cover? -- Who Are We to Comment? -- Note -- 1 Why Publishing and Why You? -- Why this Book Got Written -- What this Book Is Not |
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Ten Great Things About Working in Publishing -- 1. You Get to Work With Products You Like -- 2. You Work On Products That Really Matter to the World -- 3. You Get to Participate in Your Culture -- 4. You're Making Something You're Proud of -- and Can Hold -- 5. The People Are Really Interesting -- 6. You Work With Great People -- 7. You Get a Flexible, Long-Term Career -- 8. People Think What You Do Is Glamorous and Exciting -- 9. You're Not Looked Down On as 'Just in It for the Money' -- 10. You Get Your Reading Cheap! -- What Kind of Person Does Best in Publishing? -- Are You Insatiably Curious? |
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Are You Excited By the New? -- Note -- 2 This Publishing Business -- How Can We Improve Diversity and Inclusion Within Publishing? -- What Impact Has the Pandemic Had On Publishing? -- Do We Still Need Publishers? -- Is Print Dead? -- Will the Consolidation of Publishing Organisations Continue? Where Will It End? -- What Is the Future for Independent Publishing? -- What Is the Role of Profit Within Publishing? -- How Involved Should the Author Be in the Marketing of Their Work? -- Who Owns Content? -- The Identification and Pursuit of Niches |
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What Is the Future of Publishing for University Students? Do We Need Textbooks? -- How Can We Better Communicate the Value of Books? -- Will Bookshops Survive? How Will We Buy What Publishers Have to Sell in Future? -- Should We Judge a Book By Its Cover? -- What Is the Future of Marketing Within Publishing? -- 3 Equity, Diversity, Inclusion and Belonging in Publishing -- Before We Start, It's Important to Be Clear About What We Are Talking About -- About Publishing and Belonging -- So What's the Problem With an Undiverse Publishing Industry Anyway? -- Why Diversity Is Not Enough |
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What's It Like to Work in Publishing? -- Applying for Jobs and Managing Your Career -- Find the Right Employer (And Red Flags to watch For) -- Research! -- How to Be Well at Work -- Keep a Work Diary Or Email Folder About You -- Be Cheerful and Upbeat -- Provide Solutions -- How to Raise Difficult Topics -- Don't Be Pigeonholed -- Protect Your Boundaries -- Ways to Thrive -- Notes -- 4 About Book Publishing -- Trade Publishing -- What's Going On? -- Who Is the Customer? -- The Other Customer -- What Does It Take for You to Succeed in Trade Publishing? |
| Notes |
Description based upon print version of record |
|
Educational Publishing (For Schools, Colleges and Universities) |
| Form |
Electronic book
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| Author |
Bowen, Susannah
|
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Carey, Steve
|
| ISBN |
9781000850406 |
|
1000850404 |
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