| Description |
1 online resource : illustrations |
| Series |
SpringerBriefs in business |
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SpringerBriefs in business.
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| Contents |
Intro -- Preface -- Contents -- About the Author -- List of Abbreviations -- List of Figures -- List of Tables -- Chapter 1: Introduction -- References -- Chapter 2: The Bottom of the Pyramid Concept -- 2.1 The Bottom of the Pyramid as a Population Segment -- 2.2 Characterizing the Bottom of the Pyramid Market and Consumers -- 2.3 Bottom of the Pyramid: Conceptual Developments -- 2.3.1 Bottom of the Pyramid Version 1.0 -- 2.3.2 Bottom of the Pyramid Version 2.0 -- 2.3.3 Bottom of the Pyramid Version 3.0 -- 2.3.4 Emerging Research Streams and Focus Topics |
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2.4 Criticism of the Bottom of the Pyramid Concept -- 2.5 Conclusion -- References -- Chapter 3: Business Models in the Bottom of the Pyramid Context -- 3.1 The Business Model Concept in Literature -- 3.2 Developing Business Models at the Bottom of the Pyramid -- 3.2.1 Value Proposition -- 3.2.2 Value Generation: Creation and Delivery -- 3.2.3 Value Capture and Revenue Model -- 3.2.4 Business Model Innovation and Adaptation for BoP Markets -- 3.3 Success Factors of Business Models in the Bottom of the Pyramid Market -- 3.4 Challenges Addressing Bottom of the Pyramid Markets -- 3.5 Conclusion |
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Chapter 5: Healthcare System and Pharmaceutical Market in Sub-Saharan Africa -- 5.1 Healthcare System and Structure -- 5.1.1 Healthcare Systems and Their Relevance -- 5.1.2 Healthcare Service System Availability and Readiness -- 5.1.3 Healthcare System Funding -- 5.2 Pharmaceutical Market in Sub-Saharan Africa -- 5.2.1 Demand -- 5.2.2 Production -- 5.2.3 Distribution -- 5.2.4 Pharmaceutical Spending in the BoP -- 5.3 Conclusion -- References -- Chapter 6: Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis -- 6.1 Methodology of Empirical Analysis |
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6.2 Addressing the Bottom of the Pyramid: Business Model and Success Factors -- 6.2.1 Business in the BoP Market -- 6.2.2 Value Proposition -- 6.2.3 Value Generation -- 6.2.4 Value Capture and Revenue Model -- 6.2.5 Collaboration -- 6.2.6 Inclusiveness and Localization -- 6.3 Discussion, Recommendations, and Limitations of Empirical Results -- References -- Chapter 7: Conclusion, Conceptual Framework, and Future Research -- 7.1 Conclusion -- 7.2 Conceptual Framework -- 7.3 Contribution and Future Research -- References |
| Summary |
This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned as an attractive market due to its sheer size. Yet most companies struggle to access it because of the low price level, difficult physical market access and challenges when it comes to payment. More specifically, the book investigates the following business model-related questions: Do pharmaceutical companies provide products that meet the needs of the BoP? What characterizes the value generation of the company? What revenue model leads to a profitable business, and what role does a network of partners play in the business model? Findings reveal that there is no one-size-fits-all answer to these questions. Providing continuous availability, affordability at a good quality of goods and services, creating health awareness, as well as localizing business to achieve a level of inclusivenessare essential prerequisites for success. In the last chapter this book provides a business model prototype that accounts for these key success factors for business at the Bottom of the Pyramid and points to further research topics |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from digital title page (viewed on December 04, 2020) |
| Subject |
Pharmaceutical industry -- Africa
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International business enterprises.
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Economic development -- Africa
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Economic development
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International business enterprises
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Pharmaceutical industry
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Africa
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| Form |
Electronic book
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| ISBN |
9783030590680 |
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3030590682 |
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