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Authors (Last name first) (1-3 of 3)
Cattani, Gino,
2
E-book
2023

Balancing valued tradition with innovation : when your product is a beloved classic, how do you update it to attract new customers?


Cancellieri, Giulia, author
[First edition]
[Place of publication not identified] : MIT Sloan Management Review, 2023

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3
E-book
2021

New developments in evolutionary innovation : novelty creation in a serendipitous economy



First edition
Oxford ; New York, NY : Oxford University Press, 2021

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