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Book Cover
Book
Author Wilson, Clint C., II.

Title Racism, sexism, and the media : multicultural issues into the new communications age / Clint C. Wilson II, Félix Gutiérrez, and Lena M. Chao
Edition Fourth edition
Published Thousand Oaks, [Calif.] : SAGE Publications, [2013]
©2013

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Location Call no. Vol. Availability
 W'PONDS  305.8 Wil/Rsa 2013  AVAILABLE
Description xv, 314 pages : illustrations ; 26 cm
Contents Pt.I Majority rules : "minorities" and the media : Demographics -- Media matter -- Disparaging the "other" -- Pt.II Racism and sexism in American entertainment : "Bamboozling" stereotypes through the 20th century -- Race, culture, and gender in the new media age -- Pt.III Racism and sexism in public communications : The press : whose (news) media is it? -- Marketing and advertising : the media's not-so-silent partners -- Public relations : an opportunity to influence the media -- Pt.IV Overcoming race and gender insensitive media : Advocacy : keeping their feet to the fire -- Access : equitable hiring principles elude media employers -- Alternative media -- Epilogue : Thoughts about the future
Summary Racial and ethnic inclusiveness has grown to be more important in the USA as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Fourth Edition examines how people of colour fit into the fabric of America and how the media tell them and others how they fit
Bibliography Includes bibliographical references (pages 275-290) and index
Subject Racism in mass media.
Sexism in mass media.
Mass media -- United States.
Cultural pluralism -- United States.
Author Gutiérrez, Félix
Chao, Lena M.
LC no. 2012035577
ISBN 9781452217512 paperback
1452217513 paperback
9781452217505 cloth
1452217505 cloth