Title International marketing communications / Tom Griffin

Published Oxford [England] ; Boston : Butterworth-Heinemann, 1993

Copies

Location	Call no.	Vol.	Availability
MELB	658.848 Gri/Imc		AVAILABLE

Description xiv, 456 pages : illustrations ; 24 cm Series The Marketing series Marketing series (London, England) Analysis International marketing Notes "Published on behalf of the Chartered Institute of Marketing." Bibliography Includes bibliographical references and index Subject Advertising media planning. Communication in export marketing. Author Chartered Institute of Marketing (Great Britain) LC no. 93006984 ISBN 0750605529

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