2008

Assessing the marketing environment, 2008-2009

Luck, Diana
1st ed


 

1992

Business law : a complete guide for students of business and marketing

Lawson, R. G.
Second edition
Oxford : Butterworth Heinemann, 1992

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1998

The CIM handbook of strategic marketing

Oxford, OX : Butterworth-Heinemann, [1998]

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1993

Consumer behaviour : behavioural aspects of marketing

Rice, Chris.

Oxford ; Boston : Butterworth-Heinemann, 1993

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2000

Cybermarketing : how to use the Internet to market your goods and services

Bickerton, Pauline.
Second edition
Oxford ; Boston : Butterworth-Heinemann, 2000

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2000

Cybermarketing : how to use the Internet to market your goods and services

Bickerton, Pauline.
2nd ed


 

1998

Cyberstrategy : business strategy for extranets, intranets and the internet

Bickerton, Pauline.

Oxford : Butterworth Heinmann, 1998

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2002

Direct marketing in practice

Thomas, Brian, 1938-



 

1993

The effective advertiser

Brannan, Tom.

Oxford ; Boston : Butterworth-Heinemann, 1993

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2002

eMarketing excellence : the heart of ebusiness

Smith, P. R. (Paul Russell), 1957-

Oxford : Butterworth-Heinemann, 2002

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2005

eMarketing eXcellence : the heart of eBusiness

Smith, P. R. (Paul Russell), 1957-
Second edition
Amsterdam : Elsevier/Butterworth-Heinemann, [2005]

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1999

The fundamentals of corporate communication

Dolphin, Richard R.



 

2003

How to advertise : what works, what doesn't - and why

Roman, Kenneth.
Third edition
London : Kogan Page, 2003

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1998

Innovation in marketing

Oxford ; Boston : Butterworth-Heinemann, 1998

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1995

Integrated marketing communications

Linton, Ian.

Oxford ; Boston : Butterworth-Heinemann, 1995

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1998

Integrated marketing communications : the holistic approach

Yeshin, Tony.

Oxford : Butterworth Heinemann, 1998

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2004

Internal marketing : tools and concepts for customer-focused management

Ahmed, Pervaiz K.



 

 

Journal of marketing management

Helensburgh, Scotland : Westburn Publishers

 

2008

Managing marketing performance, 2008-2009

1st ed


 

1991

Managing your marketing career

Crofts, Andrew, 1953-

Oxford ; Boston : Butterworth-Heinemann, 1991

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1993

Market focus : achieving and sustaining marketing effectiveness

Brown, Rick.

Oxford ; Boston : Butterworth-Heinemann, 1993

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2002

Market-led strategic change : a guide to transforming the process of going to market

Piercy, Nigel
3rd ed


 

1999

The marketing book

Fourth edition
Oxford : Butterworth-Heinemann, 1999

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2001

Marketing briefs : a revision and study guide

Dibb, Sally, 1963-



 

2010

Marketing essentials

Blythe, Jim.
[2nd ed. ?]


 

1990

Marketing financial services

Jordan Hill, Oxford : Heinemann Professional Pub., 1990

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1998

The marketing manual

Baker, Michael J., 1935-

Oxford, OX : Butterworth-Heinemann, [1998]

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1989

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.
Second edition
Jordan Hill, Oxford : Butterworth-Heinemann, 1989

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2008

Marketing research and information, 2008-2009

Housden, Matthew.



 

1998

Marketing strategy

Fifield, Paul.
Second edition
Oxford ; Melbourne : Butterworth-Heinemann, 1998

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1991

Relationship marketing : bringing quality, customer service, and marketing together

Christopher, Martin.

Oxford ; Boston : Butterworth-Heinemann, 1991

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1993

Relationship marketing : bringing quality, customer service and marketing together

Christopher, Martin.
New edition
Oxford : Butterworth-Heinemann, 1993

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1995

Relationship marketing for competitive advantage : winning and keeping customers

Payne, Adrian.

Oxford : Butterworth-Heinemann, [1995]

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1999

Relationship marketing : strategy and implementation

Oxford : Butterworth-Heinemann, 1999

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1997

Strategic marketing management : planning implementation and control

Wilson, R. M. S. (Richard Malcolm Sano)
Second edition
Oxford ; Boston : Butterworth-Heinemann, 1997

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2005

Strategic marketing management : planning, implementation and control

Wilson, R. M. S. (Richard Malcolm Sano)
Third edition
Oxford ; Sydney : Elsevier Butterworth-Heinemann, 2005

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2008

Strategic marketing : planning and control

Drummond, Graeme.
Third edition
Amsterdam ; Boston ; London : Butterworth-Heinemann/Elsevier, [2008]

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1993

International marketing communications

Griffin, Tom, 1928-

Oxford [England] ; Boston : Butterworth-Heinemann, 1993

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1899

Patent laws of the world

Chartered Institute of Patent Agents (London, England), issuing body.
Edition of 1899
London : Chartered Institute of Patent Agents, 1899

 

2003

Bringing policies to life : The vital role of front line managers in people management

Hutchinson, Sue.

London : Chartered Institute of Personnel and Development, 2003

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2005

Business environment : managing in a strategic context

Kew, John.

London : Chartered Institute of Personnel and Development, 2005

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2006

Change management : a critical perspective

Hughes, Mark, 1962-

London : Chartered Institute of Personnel and Development, 2006

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2007

The changing world of the trainer : emerging good practice

Sloman, Martyn.

Oxford, U.K. ; Burlington, Mass. : Butterworth-Heinemann, [2007]

 

2001

The e-learning revolution : from propositions to action

Sloman, Martyn.

London : CIPD, 2001

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2002

Employee relations

Gennard, John.
Third edition
London : Chartered Institute of Personnel and Development, 2002

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2002

Employee reward

Armstrong, Michael, 1928-
Third edition
London : Chartered Institute of Personnel and Development, 2002

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2002

HR forecasting and planning

Turner, Paul.

London : Chartered Institute of Personnel and Development, [2002]

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2004

Human resource development : beyond training interventions

Reid, Margaret (Margaret A.)

London : Chartered Institute of Personnel and Development, 2004

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