Title The perfect pill : 10 steps to build a strong health care brand / Gauri Chaudhari

Published Los Angeles : Sage Publications India Pvt, Ltd, 2020

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Description 1 online resource Contents Cover -- Contents -- List of Abbreviations -- Foreword -- Preface -- Acknowledgements -- It's Different in India -- Brands Bring Benefits -- Step 1: Know Your Brand -- Step 2: Define Market, Segment and Target -- Step 3: Customer Insight -- Step 4: Analyze Competition -- Step 5: Brand Value Proposition and Positioning -- Step 6: Brand Personality and Articulation -- Step 7: Brand Strategy -- Step 8: Communication and Creative Strategy -- Step 9: Media Strategy -- Step 10: Brand Measurement and Expansion -- About the Author Summary The book provides 10 robust steps to build and sustain a Healthcare Brand Notes Online resource; title from PDF title page (EBSCO, viewed February 13, 2020) Subject Brand name products. Health facilities. Health Facilities health facilities. Brand name products Health facilities Form Electronic book ISBN 9789353882525 9353882524

Other Titles 10 steps to build a strong health care brand

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