| Description |
1 online resource (1 streaming video file (2 hr., 26 min., 53 sec.)) : digital, sound, color |
| Summary |
"A well-designed, well-presented survey is one of the most reliable tools for discovering what customers think about your product--whether it's in development or undergoing development--or how they view your brand in general. However, "well-designed" and "well-presented" surveys are not easy to achieve. In this video workshop, host Francois Christen uses his 33 years of applied and academic experience as a marketing scientist to show you how to design a good survey. You'll learn how to identify and word targeted survey questions, how to engage folks who agree to take the survey, and how to interpret the results."--Resource description page |
| Notes |
Title from title screen (viewed February 5, 2015) |
| Performer |
Presenter, Francois Christen |
| Subject |
Marketing research -- Methodology
|
|
Surveys -- Design
|
|
Marketing research -- Methodology.
|
| Form |
Streaming video
|
|
