| Description |
1 online resource (198 pages) |
| Series |
DoShorts Toolboxes |
|
DoShorts Toolboxes
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| Contents |
Promoting Sustainable Behaviour ; A practical guide to what works; Abstract; About The Author; Chapter 1; Promoting Sustainable Behaviour: What's The Point?; Simple and painless?; Behaviour change matters; Chapter 2; Framing Your Messages: What Values Are You Appealing To?; What you need to know; If you only do one thing ... ; The theory that makes it work; Putting the theory into practice; Find out more; Case study; Chapter 3; Harnessing The Power Of Social Norms; What you need to know; If you only do one thing ... ; The theory that makes it work; Putting the theory into practice; Case study |
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Find out moreChapter 4; Breaking Bad Habits and Creating Good Ones; What you need to know; If you only do one thing ... ; The theory that makes it work; Putting the theory into practice; Case study; Find out more; Chapter 5; Using Scare Tactics: Does It Work?; What you need to know; If you only do one thing ... ; The theory that makes it work; Putting the theory into practice; Case study; Find out more; Chapter 6; Putting It All Together: Making Wider Change; Social networks; Employers -- reciprocal change; The link between personal change and political change; Conclusion; Appendix A |
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Mapping Principles to Case StudiesAppendix B; Promoting Sustainable Behaviour -- The People and Projects That You Need to Know About; References; Green Jujitsu:; The Smart Way to Embed Sustainability into Your Organisation; Abstract; About The Author; Introduction; What Is The Biggest Barrier To Corporate Sustainability?; Chapter 1; Why Sustainability Programmes Fail; What's the problem?; Why 'switch it off' doesn't work; Institutional inertia; How not to do culture change; Questions for you; Chapter 2; The Green Jujitsu Approach; The jujitsu analogy; Understanding attitudes to sustainability |
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Internal resistanceMotivations of different roles; The elephant model of culture change; No pain, no gain; Questions for you; Chapter 3; Providing Information; Fighting for attention; What is relevant to your audience?; Speaking their language; Use questions, not statements; Reframing the argument; Effective switch it off; Feedback; Storytelling; Integration of messages; Questions for you; Chapter 4; Engaging Emotionally; Lead by example; The fallback plan: Guerrilla tactics; Tapping into company culture; Building trust; Show, don't tell; 'More stilettos than sandals' |
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Make people part of the solutionIncentives; Teams and teamwork; Questions for you; Chapter 5; Nudging People Onto The Right Path; Providing green technology; Changing the physical environment; Policy changes; Identifying problems and opportunities; Questions for you; Chapter 6; Human Resources Issues; Recruitment; Job descriptions and performance assessment; Formal training; Who does the changing?; Sustainability/environmental champions; External change agents; Questions for you; Conclusions; Annex; Group Exercises; Overview; Powerpoint or not?; Gaining immediate buy-in; Solutions generation |
| Summary |
Behaviour Change for Sustainability is a compilation of 3 bestselling DoShorts that gathers together, in one place, a variety of effective tools and techniques for encouraging a lasting shift to sustainable behaviours in business and society |
| Bibliography |
References |
| Notes |
Print version record |
| Subject |
Social marketing.
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Sustainable living.
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Environmental responsibility.
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Organizational change.
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Behavior modification.
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Corporate culture.
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Organizational Innovation
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Behavior Therapy
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Organizational Culture
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Behavior modification.
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Corporate culture.
|
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Environmental responsibility.
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Organizational change.
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Social marketing.
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Sustainable living.
|
| Form |
Electronic book
|
| Author |
Kane, Gareth
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Owen, Paula
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| ISBN |
9781909293960 |
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1909293962 |
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9781351274883 |
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1351274880 |
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