| Description |
viii, 272 pages : illustrations ; 24 cm |
| Series |
MBA masterclass |
|
MBA masterclass series.
|
| Contents |
Pt. 1. Strategic management and its context -- 1. Introduction to strategic management -- 2. The environmental context -- Pt. 2. Corporate strategy -- 3. Clarification of purpose or mission - the starting point for strategic management -- 4. The role of the parent company -- 5. Building the portfolio (1): analyzing industry and competition -- 6. Building the portfolio (2): vertical integration -- 7. Building the portfolio (3): diversification -- 8. Strategic options -- 9. Functional strategies -- Pt. 3. Competitive strategy -- 10. The firm: resources, capabilities and competitive advantage -- 11. Strategies for cost advantage and differentiation advantage -- 12. Competing in global markets -- Pt. 4. Implementation -- 13. Managing strategic change |
| Notes |
Rev. ed. of: Strategic management / James C. Craig. 1st ed. 1993 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Strategic planning.
|
| Author |
Craig, James C.
|
| LC no. |
2002154764 |
| ISBN |
0749439386 |
|
