| Description |
1 online resource (259 pages) |
| Contents |
Cover; Title Page; Copyright Page; Table of Contents; List of Boxes, Figures, and Tables; Preface and Acknowledgments; 1 The Obama Reelection Campaign; 2 Presidential Nominations in a Polarized Party System: The Republican Primaries of 2012; 3 The Presidential Election: Voting for Parties and Principles; 4 Hot-Button Issues in the Presidential Campaign: 47 Percent Yes, Guns No?; 5 A Transformational Political Campaign: Marketing and Candidate Messaging in the 2012 Election; 6 "Are We Halfway There Yet?": New Technology and the 2012 Election |
|
7 Coalition-Building and Ideology in 2012 and Beyond8 Explaining the Presidential Vote; 9 Race and the 2012 Presidential Election: The Declining Significance of the White Majority and the Future of American Party Politics; 10 The Gender Gap and the Election of 2012; 11 Financing the 2012 Presidential Election in a Post-Citizens United World; 12 The Election in Perspective; References; Index; About the Editor and Contributors |
| Notes |
Print version record |
| Form |
Electronic book
|
| ISBN |
9781315631059 |
|
1315631059 |
|
