| Description |
1 online resource (224 pages) |
| Series |
Required Reading Range |
| Contents |
Introduction : An evolving context for design : From artifacts to experiences ; Today's design problems are increasingly complex -- Individual or single disciplines rarely solve complex problems ; People as producers ; The rapid evolution of technology changes its influence in our lives -- Designing for experience : Making sense of experience ; Experience and time ; Experience and media ; Denotation and connotation -- The vocabulary of visual messages : Elements ; Composition ; Code ; Style -- Getting attention : Perceptual and cultural experience ; Contrast ; Figure-ground ; Color ; Size constancy ; Scale ; Proportion ; Proximity ; Focus ; Layering ; Symmetry/asymmetry ; Closure ; Continuity ; Series and sequences ; Pattern ; Rhythm and pacing ; Motion -- Orienting for use and interpretation : Principles of orienting readers to the interpretation of information ; Affordances ; Channel ; Medium/format ; Feedback ; Wayfinding ; Mapping ; Hierarchy ; Reading pattern ; Grouping ; Edge relationships ; Direction ; Point of view -- Interacting, interpreting, and experiencing : The nature of signs ; The nature of interaction and interpretation ; Legibility/readability ; Denotation and connotation ; Framing ; Abstraction ; Icon, index, and symbol ; Materiality ; Substitution ; Metaphor ; Appropriation ; Ambiguity ; Cognitive dissonance -- Retaining and extending meaning : Memory and categorization ; Extending the impact of form ; Stereotypes ; Archetypes ; Narrative ; Mnemonics ; Chunking ; Redundancy ; Graphic identity ; Branding -- Conclusion |
| Summary |
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc."-- Provided by publisher |
| Bibliography |
Includes bibliographical references (pages 201-202) and index |
| Subject |
Design -- Textbooks
|
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Visual communication -- Textbooks
|
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Graphic design.
|
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Design -- General.
|
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Design -- Graphic Arts -- General.
|
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Art and Design.
|
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Design
|
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Visual communication
|
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Visuelle Kommunikation
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Bildkommunikation
|
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Design
|
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Art and Design.
|
| Genre/Form |
Electronic books
|
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Textbooks
|
| Form |
Electronic book
|
| Author |
Hunt, Jamer, Introduction to Visual Communication, author
|
| LC no. |
2016048837 |
| ISBN |
9781350031838 |
|
1350031836 |
|
9781474208468 |
|
1474208460 |
|
9781474221573 |
|
1474221572 |
|
9781474221597 |
|
1474221599 |
|
