The Lexus brand & rsquo;s 0-60 ascent from obscurity into the ranks of the world & rsquo;s top automotive brands in the space of a little more than a decade is one of the great & ndash; but largely untold- business success stories. This book draws on a variety of both written sources (including previously undisclosed material) and first hand interviews in English and Japanese to bring this remarkable tale for the first time to the in-boxes and coffee tables of wealthy owners of Lexus vehicles & ndash; or the many who aspire to own them & ndash; and sales and marketing execs worldwide. The revised and
