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Book Cover
Author De Bonis, Susan, author

Title A practical guide to sales and selling in the media business / Susan De Bonis
Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015


Description 1 online resource (1 PDF (iv, 59 pages))
Series Digital & social media marketing & advertising collection, 2333-8830
2014 digital library
Digital and social media marketing and advertising collection. 2333-8830
Contents 1. Media markets -- 2. Understanding your customer -- 3. Math and the sales process -- 4. Basics of the sales process -- 5. How to make solid presentations -- 6. Industry laws and personal ethics -- Index
Notes Title from PDF title page (viewed on December 21, 2014)
Part of: 2014 digital library
Bibliography Includes bibliographical references and index
Subject Advertising media planning.
Advertising media planning.
Form Electronic book
ISBN 9781631571954