Title A practical guide to the media business / Susan De Bonis

Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015

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Description 1 online resource (1 PDF (iv, 106 pages)) Series Digital & social media marketing & advertising collection, 2333-8830 2014 digital library Digital and social media marketing and advertising collection. 2333-8830 Contents 1. Media today and beyond -- 2. Media basics -- 3. Print media -- 4. Radio -- 5. Television -- 6. The World Wide Web -- 7. Social media and mobile marketing -- Index Notes Title from PDF title page (viewed on December 21, 2014) Part of: 2014 digital library Bibliography Includes bibliographical references and index Subject Advertising media planning. Mass media mass media. Advertising media planning Mass media Form Electronic book ISBN 9781631571947 163157194X

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