| Description |
217 pages : illustrations ; 24 cm |
| Series |
Folklore today |
|
Folklore today.
|
| Contents |
1. The Variant and the Folklorization Process in the Basic Forms of Narration: Marchen and Legend -- 2. Magic for Sale: Marchen and Legend in TV Advertising -- 3. Magic as a Mail-Order Commodity -- 4. Beauty, Wealth, and Power: Career Choices for Women in Folktales, Fairy Tales, and Modern Media -- 5. Tape-Recording Miracles for Everyday Living: The Ethnography of a Pentecostal Community -- 6. Letters to the Dead -- Appendix: Sample Texts of In-Memoriam Advertisements |
| Bibliography |
Includes bibliographical references (pages 194-213) and index |
| Subject |
Folklore -- United States.
|
|
Mass media -- United States.
|
|
Popular culture -- United States.
|
| LC no. |
93007543 |
| ISBN |
0253208440 |
|
0253316774 |
|
