| Description |
247 pages : illustrations ; 24 cm |
| Contents |
Ch. 1. The Consumer Revolution. The world's fastest growing consumer society. Underlying social and cultural values. The forces shaping future consumption -- Ch. 2. Generations Apart. New wave consumers. The s-generation comes of age. Young and middle aged rural consumers. The 60+ consumer -- Ch. 3. Pioneering. New consumer centers. Satellite cities. New coastal cities. Resource-rich regions -- Ch. 4. New Times, New Realities. Life in transition. Three-dimensional living. A nation on the move. Apartment-bound -- Ch. 5. Luxuries Become Essentials. What they want. Ambience. Efficiency. Health. Status -- Ch. 6. As For The Necessities. Shifting priorities. Home improvement. Investment and insurance. Education and telecommunications -- Ch. 7. Taking The Plunge. Taking the plunge. Approaches in practice. Stages of business development. Keys to success. Challenges ahead |
| Summary |
As China searches for a new identity, its people find themselves bombarded with countless consumer products and services from around the world. But what do they want to buy? What is their spending power? What are their aspirations? How do they spend? This fascinating book provides the first comprehensive analysis of China's complex consumer market. China: The Consumer Revolution discusses cultural issues and socioeconomic forces, fads and fashions, do's and taboos, all supported by a wealth of facts and figures |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages 229-236) and index |
| Subject |
Consumers -- China.
|
|
Consumption (Economics) -- China.
|
| Author |
Deloitte & Touche Consulting Group.
|
| LC no. |
97035917 |
| ISBN |
0471248622 |
|
