Cover -- Contents -- Foreword -- Preface -- Acknowledgements -- Section 1 Innovation Beyond the Esoteric -- Chapter 1 Looking Beyond Product Innovation -- Chapter 2 Thou Shall Create Win-Win Situations -- Section 2 The Logic, Not Magic, Behind Innovation -- Chapter 3 Last Mile User Connect -- Chapter 4 Train Your Mind on the User -- Chapter 5 Don't Just Sell What You Make -- Make What Might Sell! -- Chapter 6 Gamifying User Research -- Chapter 7 The Bull's-eye Question -- Chapter 8 Memetics and User Psyche -- Chapter 9 Three-Dimensional Ethnography
Section 3 Let Your Consumer Define Your Business -- Chapter 10 Hitting the Nail on the Head: What Does the User Seek from You? -- Section 4 Decoding the Neural Networks of an Innovator -- Chapter 11 About DK -- Chapter 12 DK's Dilemma -- Section 5 Thinking Tools for the Business Innovator -- Chapter 13 Scouring the Nooks and Crannies in the Ecosystem -- Chapter 14 A Cheat Sheet to New Product Creation -- Chapter 15 The Jigsaw: Actionable Steps for Creating Breakthroughs -- Chapter 16 Suturing: The Common Sense behind Business Model Innovation -- Epilogue -- About the Author
Summary
The book aims at exploring how business model innovation can be achieved logically by focusing on the user
