| Description |
1 online resource : text file, PDF |
| Series |
Routledge New Directions in Public Relations & Communication Research |
| Contents |
Cover; Title; Copyright; Dedication; Contents; Foreword; Acknowledgements; PART I Introduction; Introduction; Theoretical significance; Practical significance; Overview of the book; PART II Why is PR silent about silence?; 1 The Western bias against silence; Logocentrism in the European tradition; Binomial separation of silence; Problematising and naturalising; Socialised in public relations; How do we measure silence?; 2 Silence does not sell; Seller's market of labour, buyer's market of product; Silence does not violate the senses; Silence does not click-bait; 3 Silent symbiosis |
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Getting attention or directing attention?The dominance of journalist silences over PR silences; Core and periphery; The message is the story; The messenger is the story; The media is the story; PART III Strategy and silence: Michel Foucault, Jean Baudrillard, Pierre Bourdieu, Stuart Hall, Norman Fairclough and Jürgen Habermas; 4 Strategy as discursive practice; Discursive practice; Strategy in silence, silence in strategy; Silence and secret; Strategy and practice; 5 Instrumental and communicative action; Action and practice; Serious and authentic; Practical mastery |
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Instrumentality and finalityPART IV Indirect communication; 6 Silence and invisibility; The sayable and the seeable; Presence and absence; Image and representation; Mediated invisibility and power; 7 Communication and silence; Silencing communication; Communicative silence; Structural silence; Double articulation; 8 The ladder of indirect communication; Strategy and silence; Communication and non-communication; Public and private communication; Discursive and non-discursive; Direct and indirect discourse; Explicit and implicit; 9 Indirect discourse; Speech acts; Silence as indirect discourse |
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10 Explicit and implicit silenceExplicit silence; Implicit silence; Framing the mix; PART V Strategic silences; 11 Strategic silences: a definition; Intentional, directed at audiences; Communicative; Discursive; Situations of communication; Degrees of indirectness; Actionable listening; 12 Content provision; Stealth marketing; PR -- from wholesaler to retailer?; Consumer advocacy; Content creation and relationship building; 13 Silence as negation; Apophatic silence; Silence discourses; Small voice and small target; The spell of uncompromised reality; The apophatic turn; 14 Complicit silence |
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Weapons of the weakEmbarrassment as strategy; 15 Silence as disengagement; Non-engagement and disengagement; Engagement and resistance; Disengagement as explicit silence; Presuppositions in implicit silence; Frame as omission; 16 Strategic ambiguity; Iconicity and ambiguity; Polyvalence and openness; Retail or grand design communication?; Ambiguation and disambiguation; 17 Silence as attention diversion; 'Taking out the trash'; Firebraking; Stoking the fire; 18 Off-the-record communication; On and off the record; No comment and off the record; Trust and affinity; Off the record has rules |
| Summary |
"Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical??Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication.?Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent??Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies."--Provided by publisher |
| Subject |
Public relations.
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Communication.
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public relations.
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BUSINESS & ECONOMICS -- Public Relations.
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LANGUAGE ARTS & DISCIPLINES -- Communication Studies.
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Communication
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Public relations
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| Form |
Electronic book
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| ISBN |
9781315657851 |
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1315657856 |
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