| Description |
1 online resource (xii, 145 pages) : illustrations |
| Series |
LEA's communication series |
|
LEA's communication series.
|
| Contents |
Competition within industries : sociocultural evolution -- The theory of the niche -- Competition for advertising -- The niche and the strategic group : the niche-breadth strategy -- The gratification-utility niche -- Further aspects of competition and coexistence -- The community level : niche difference, coexistence, and complexity |
| Summary |
The central question underlying the theory and data presented in the chapters of this book is: how is it that media firms, as well as entire industries exist and persist over time despite what often seems to be intense competition for resources, such as audiences and advertisers? |
| Bibliography |
Includes bibliographical references (pages 127-138) and indexes |
| Notes |
Print version record |
| Subject |
Mass media -- Economic aspects
|
|
BUSINESS & ECONOMICS -- Industries -- Service.
|
|
Mass media -- Economic aspects
|
| Form |
Electronic book
|
| ISBN |
141060621X |
|
9781410606211 |
|
9780805837872 |
|
0805837876 |
|
9781135650322 |
|
1135650322 |
|
9781135650278 |
|
1135650276 |
|
9781135650315 |
|
1135650314 |
|
9780415761680 |
|
0415761689 |
|
