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Book Cover
E-book
Author McFarlan, F. Warren (Franklin Warren), author.

Title FAW-Volkswagen Audi : leader (1987-2000) / F. Warren McFarlan, Jie Jiao, Shanshan Cao, Meichen Dong, Hao Jiao
Published London : Tsinghua University School of Economics and Management, 2016

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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary The FAW-Volkswagen Audi "trilogy" case describes Audi's development history in China and the problems it faces currently, as well as demonstrating the strategies employed by FAW-Volkswagen Audi in their thirty year business partnership. The case illustrates the difficulties faced by Audi and FAW in setting up a supply chain and how the different companies resolved their conflicting cultures to quality to become profitable and mass produce cars
Notes Originally Published InWarren, F. W., Jiao, J., Cao, S., Dong, M., & Jiao, H. (2016). FAW-Volkswagen Audi: Leader (1987-2000). 0-516-311. Beijing: Tsinghua SEM China Business Case Center
Description based on XML content
Subject Volkswagenwerk.
Audi AG.
SUBJECT Audi AG fast
Volkswagenwerk fast
Subject Automobile industry and trade -- China
Industrial efficiency.
Factory management.
Automobile industry and trade
Factory management
Industrial efficiency
China
Genre/Form Case studies.
Études de cas.
Form Electronic book
Author Jiao, Jie, author
Cao, Shanshan, author
Dong, Meichen, author
Jiao, Hao, author
ISBN 9781526490599
1526490595