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Book Cover
Book
Author Emerick, Donald.

Title Exploring Web marketing and project management / Donald Emerick, Kimberlee Round
Published Upper Saddle River, N.J. : Prentice Hall PTR ; London : Prentice-Hall International, [2000]
©2000

Copies

Location Call no. Vol. Availability
 MELB  658.800285678 Eme/Ewb  AVAILABLE
Description xxvi, 683 pages : illustrations ; 24 cm
Series The Foundations of Web site architecture series ; 3
Foundations of Web site architecture series ; 3
Contents Part 1. Marketing and communications. Ch. 1 Internet marketing basics -- Ch. 2 Internet marketing: planning, targeting & evolving -- Ch. 3 Developing and integrating internet communication strategy -- Ch. 4 Web site architecture -- Ch. 5 Creative strategies -- Ch. 6 Promotion and measurement -- Ch. 7 Internet marketing: legal issues. Part II. Exploring web marketing and project management. Ch. 8 Project life cycle basics -- Ch. 9 The project team -- Ch. 10 Project bids, contracts and specifications -- Ch. 11 Creative development -- Ch. 12 Technical development -- Ch. 13 Launch/post launch activities -- Ch. 14 Web firm start ups. Appendix: Answers to self-review questions
Summary This book outlines how to: develop marketing strategies and find the technology to support it; reach the clients that are right for your business; manage the project, the team, and the client; understand the legal issues surrounding Internet communications. It is suitable for classroom use, self-paced study, or as a practical guide for doing business on the web
Notes Includes index
Subject Project management -- Handbooks, manuals, etc.
Internet.
World Wide Web.
Internet marketing.
Genre/Form Handbooks and manuals.
Author Round, Kimberlee.
LC no. 99057680
ISBN 0130163961
Other Titles Exploring Web marketing and project management