Description |
xxvi, 683 pages : illustrations ; 24 cm |
Series |
The Foundations of Web site architecture series ; 3 |
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Foundations of Web site architecture series ; 3
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Contents |
Part 1. Marketing and communications. Ch. 1 Internet marketing basics -- Ch. 2 Internet marketing: planning, targeting & evolving -- Ch. 3 Developing and integrating internet communication strategy -- Ch. 4 Web site architecture -- Ch. 5 Creative strategies -- Ch. 6 Promotion and measurement -- Ch. 7 Internet marketing: legal issues. Part II. Exploring web marketing and project management. Ch. 8 Project life cycle basics -- Ch. 9 The project team -- Ch. 10 Project bids, contracts and specifications -- Ch. 11 Creative development -- Ch. 12 Technical development -- Ch. 13 Launch/post launch activities -- Ch. 14 Web firm start ups. Appendix: Answers to self-review questions |
Summary |
This book outlines how to: develop marketing strategies and find the technology to support it; reach the clients that are right for your business; manage the project, the team, and the client; understand the legal issues surrounding Internet communications. It is suitable for classroom use, self-paced study, or as a practical guide for doing business on the web |
Notes |
Includes index |
Subject |
Project management -- Handbooks, manuals, etc.
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Internet.
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World Wide Web.
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Internet marketing.
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Genre/Form |
Handbooks and manuals.
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Author |
Round, Kimberlee.
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LC no. |
99057680 |
ISBN |
0130163961 |
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