Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your co-creators -- The social future
Summary
Profiling one of the sweetest success stories of our time; this book shows how Tasti D-Lite's uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts; with millions of devoted Tasti D-Lite customers from around the world. -- Edited summary from book
