| Description |
1 online resource |
| Contents |
TABLE OF CONTENTS; MEET THE CONTRIBUTORS; Introduction: The Mission and the Mess; CHALLENGES OF COMMUNICATING THE NEW; WHAT'S IN OUR WAY? THREE COMMUNICATION MYTHS; RECONCEIVING THE ROLE OF COMMUNICATION; FIVE WAYS COMMUNICATION METHODS ACCELERATE INNNOVATION; Chapter 1: Finding the conceptual center; MODELS AND FRAMEWORKS: Thinking with our eyes; HOW TO MAKE MODELS WORK; BUILD-TO-THINK PROTOTYPES: Thinking with Our Hands; LISTS AND OPEN-ENDED WRITING: Thinking with words; THE TAKEAWAY: Five big ideas for finding the conceptual center; Chapter 2: Framing the work; METAPHORS |
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MANTRAS AND CATCHPHRASESCONTRAST; STORIES; ARTIFACTS AND IMAGES; HOW (AND WHY) TO USE MULTIPLE FRAMES TO GREATER EFFECT; THE TAKEAWAY: Five big ideas when framing the work; Chapter 3: Targeting your constituents; THE COMMUNICATION PLAN; MENTAL MODEL AND ORTHODOXY ANALYSIS; QUAD A DIAGNOSTIC; THE "ORGANIZATION AS CULTURE" FRAMEWORK; SEGMENTING AND TARGETING CONSTITUENTS; THE TAKEAWAY: Four big ideas when targeting constituents; Chapter 4: Introduce new thinking; EXPLORATORY EXPERIENCES: Use your environment to your advantage |
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IMMERSION EXPERIENCES: Use technology to transform the experience of your contentINTERACTION EXPERIENCES: Use tools and games to bring hands-on learning to the experience; APPLICATION EXPERIENCES: Invite others to problem-solve with you; EXTENSION EXPERIENCES: Use artifacts to keep information alive; THE TAKEAWAY: Five big ideas when introducing new thinking; Chapter 5: Expand the conversation; COMMUNICATION SYSTEMS: Give them something rich and relevant; PERFORMATIVE PRESENTATIONS: Give them something to talk about; DEMONSTRATION ARTIFACTS: Give them something to show and share |
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THE TAKEAWAY: Five big ideas when expanding the conversationConclusion; FIVE BIG SHIFTS IN THINKING (AND DOING); ADVANCING THE METHODS BASE; Under the hood: Theories, Writers, and References; Index |
| Summary |
This book describes and demonstrates methods for communication in the design thinking/innovation process throughout all stages of the process, not just the end. It introduces core concepts and methods that help manage complexity, accelerate synthesis, bring clarity and diffuse important knowledge to the people who need to act on it. This book offers everyone who is involved in design thinking with a practical toolkit for how to use communication at every step of the innovation process to tame and frame the inherent complexity of creating ""the new."" |
| Notes |
Includes index |
| Subject |
Communication in marketing.
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New products.
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Business communication.
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Communication in organizations.
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Communication in management.
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DESIGN -- Graphic Arts -- General.
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Business communication
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Communication in management
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Communication in marketing
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Communication in organizations
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New products
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| Form |
Electronic book
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| ISBN |
1118421981 |
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9781118421987 |
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