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Title Commercial television and European children : an international research digest / edited by Scott Ward, Tom Robertson, Ray Brown
Published Aldershot, Hants, England ; Brookfield, Vt., U.S.A. : Gower, [1986]


Location Call no. Vol. Availability
 MELB  305.23094 War/Cta  AVAILABLE
Description vi, 243 pages : illustrations ; 23 cm
Notes Proceedings of a conference entitled, "International Perspectives on Television Advertising and Children," held in Provence, France, July 1-3, 1984, sponsored by the Lauder Institute of the Wharton Business School and the Children's Committee of the European Advertising Agencies Association
Bibliography Includes bibliographies
Subject Television advertising and children -- Europe -- Congresses.
Television and children -- Europe -- Congresses.
Genre/Form Conference papers and proceedings.
Author Brown, Ray, 1941-
Robertson, Tom, 1942-
Ward, Scott, 1942-
European Association of Advertising Agencies. Children's Committee.
Lauder Institute (Wharton School)
International Perspectives on Television Advertising and Children (1984 : Provence, France)
LC no. 85022045
ISBN 0566050730