Cover; Title; Copyright; Contents; List of Exercises; List of Exhibits; List of Figures; Preface; About the Author; Part One GOING GLOBAL IN PUBLIC RELATIONS; 1 Exploring the Evolution of English as "Globish"; 1.1 Introduction to the World of English; 1.2 English Evolves from More Than 350 Languages; 1.2.1 English from the Roman Empire to Today; 1.3 English: Today's Lingua Franca of Global Business and Diplomacy; 1.4 English Language Education and World Englishes; 1.4.1 Variations of English; 1.4.2 Foreign-Language Education in English-Language Countries
1.5 The Future of English and Reality for Contemporary Public Relations1.5.1 Efforts to Create a New Universal Language and to Simplify English; 1.5.2 English as the Global Language of Public Relations; 1.6 Learning Objectives and Key Terms; References; 2 Understanding Global Perspectives in Public Relations; 2.1 Introduction to Globalism and Global Public Relations; 2.2 Rise of Multinationals and International Nongovernmental Organizations; 2.2.1 Corporations Comprise Almost Half of the World's Largest Economies; 2.2.2 INGOs and Public Affairs
2.3 Globalization of the Public Relations Industry2.3.1 International Public Relations Services; 2.3.2 Global Collaboration: Public Relations Trade Groups; 2.4 Glocalization and Public Relations; 2.4.1 Think Locally, Act Globally; 2.4.2 Think Globally, Act Locally; 2.4.3 Global and Glocal Public Relations; 2.5 Global Careers in Public Relations; 2.5.1 Short-Term Living Abroad Experiences; 2.5.2 International Skill-Building Opportunities without Leaving Home; 2.5.3 Full-Time International Positions; 2.5.4 Multiculturals and Global Cosmopolitans; 2.6 Learning Objectives and Key Terms
Part Two DEVELOPING INTERCULTURAL COMMUNICATION SKILLS AND SENSITIVITIES4 Appreciating Cultural Similarities and Accepting Differences; 4.1 Introduction to Culture; 4.2 Culture and Communication; 4.3 Intercultural Dimensions Relevant to Public Relations Strategists and Writers; 4.3.1 Time Orientation; 4.3.2 Level of Diplomacy and Expressiveness; 4.3.3 Sense of Power and Self; 4.3.4 Adherence to Rules and Traditions; 4.4 Learning Objectives and Key Terms; References; 5 Decoding Nonverbal Communication and Imagery Worldwide; 5.1 Introduction to Visual Imagery in Public Relations
