| Description |
1 online resource (324 p.) |
| Summary |
Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences |
| Notes |
Description based upon print version of record |
| Form |
Electronic book
|
| Author |
Littlemore, Jeannette
|
|
Ford, Samantha
|
| ISBN |
9781108594523 |
|
1108594522 |
|
