| Description |
1 online resource (283 p.) |
| Contents |
Cover -- Half Title -- Endorsement -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Contributors -- Introduction -- Part I Introduction to Corporate Brand Design Management -- Chapter 1 The Emergence, Development, and Changing Uses Of Corporate Brand Design, 1760 to Date -- Introduction -- Research Background -- Conclusion -- References -- Chapter 2 Corporate Brand Design Management from Different Perspectives -- Introduction -- Background to Corporate Brand Design Management -- Perspective 1: Graphic Design -- Visual and Verbal Cues |
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Perspective 2: Integrated Communication Approach -- Perspective 3: Organisational Approach -- Perspective 4: Marketing Paradigm -- Perspective 5: Interdisciplinary/multi-Disciplinary Approach Paradigm -- Conclusion -- Key Terms and Definitions -- Acknowledgement -- References -- Part II Corporate Brand Signature Management -- Chapter 3 Corporate Brand Signature Management: Logo, Design, Typeface, and Colour -- Introduction -- Background to Corporate Brand Signature Management -- Corporate Brand Signature Concept -- The Elements of the Corporate Brand Signature -- Corporate Brand Typeface |
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Corporate Brand Colour -- Corporate Brand Design -- Corporate Brand Name -- Conclusion -- Key Terms and Definitions -- References -- Chapter 4 Corporate Brand Signature: Image and Reputation -- Introduction -- Background to Corporate Brand Image and Reputation -- Corporate Image Concept -- The Corporate Reputation Concept -- Corporate Brand Design, Corporate Image, and Corporate Reputation -- Conclusion -- Key Terms and Definitions -- References -- Part III Corporate Architecture Design -- Chapter 5 Corporate Architecture Design Management -- Introduction |
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Background to Corporate Architecture Design Management -- Architecture Management Construct -- Defining the Architecture Concept -- Architecture and Decor and Artifacts/symbolic Artifacts -- Architecture and Spatial Layout and Functionality/physical Structure -- Architecture and Ambient Conditions/physical Stimuli -- Conclusion -- Key Terms and Definitions -- References -- Chapter 6 Corporate Architecture Design and Human Factors, Needs, and Performance -- Introduction -- Background to Corporate Architecture Design and Human Factors, Needs, and Performance -- Architecture and the Human Factor |
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Architecture as an Expression of Social, Economic, and Technological Realities -- Architecture and Human Performance -- Architecture and Human Needs -- Architecture and Aesthetic -- Architectural Perception and Assessment -- Architecture, Human Behaviour, and Attitudes Towards the Corporation -- Architecture and Corporate Communication -- Architecture and Corporate Image -- Conclusion -- References -- Chapter 7 Corporate Architecture Design, Corporate Identity, and Identification -- Introduction -- Background to Corporate Architecture Design, Corporate Identity, and Identification |
| Notes |
Description based upon print version of record |
|
Corporate Identity and Architecture Relationships |
| Form |
Electronic book
|
| Author |
Foroudi, Pantea
|
| ISBN |
9781000459067 |
|
1000459063 |
|
