| Description |
1 online resource (xiv, 402 pages) : illustrations |
| Contents |
Intro -- Contents -- Introduction -- Chapter 1 Introduction to Economics -- Scarcity -- Four Economic Resources -- Opportunity Cost -- Rational Decision Making -- Marginal Analysis -- Economic Models -- Appendix: Math and Graph Review -- Chapter 2 Utility and Consumer Choice -- Utility Functions and Preferences -- Principle of Diminishing Marginal Utility -- Budget Constraints -- Constrained Utility Maximization -- Spending the Marginal Dollar -- Chapter 3 Demand -- The Law of Demand -- Demand Curves -- Determinants of Demand -- Price Elasticity of Demand -- Cross-Price and Income Elasticities of Demand -- Chapter 4 Production and Cost -- The Inputs Used in Production-Fixed and Variable -- The Short Run and the Long Run -- Short-Run Production -- Diminishing Marginal Product -- Costs in the Short Run -- Increasing Marginal Cost -- Chapter 5 Supply -- The Marginal Cost Curve -- The Law of Supply -- Supply Curves -- Determinants of Supply -- The Price Elasticity of Supply -- Chapter 6 Market Equilibrium -- Competitive Markets -- Equilibrium -- Changes to Equilibrium -- Efficiency in Competitive Markets -- Price Controls -- Excise Taxes -- Chapter 7 Perfect Competition -- Key Assumptions of Perfect Competition -- Revenue and Costs -- Profit Maximization, Mathematically -- Accounting Profit and Economic Profit -- Profit Maximization, Graphically -- Economic Profit and Loss in the Short Run -- Long-Run Adjustments -- Efficiency -- Chapter 8 Monopoly -- Key Assumptions -- Demand, Marginal Revenue, and Elasticity -- Profit Maximization -- Deadweight Loss -- Government Regulation -- Price Discrimination -- Appendix -- Chapter 9 Imperfect Competition: Monopolistic Competition and Oligopoly -- Key Assumptions of Monopolistic Competition -- Short-Run Equilibrium in Monopolistic Competition -- Long-Run Equilibrium in Monopolistic Competition -- Oligopoly |
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Key Assumptions of Oligopoly -- Game Theory -- Chapter 10 Factor Markets -- The Choice Between Labor and Leisure -- An Individual's Labor Supply -- Labor Demand -- How Wages Are Determined -- Least-Cost Hiring of Two Inputs -- Chapter 11 Introduction to Macroeconomics -- A Model of the Economy as a Whole: The Circular Flow Diagram -- Measuring the State of the Economy -- Counting GDP: The Expenditures Approach -- Counting GDP: The Income Approach -- GNP Versus GDP-What's the Difference? -- Chapter 12 Unemployment -- What is Unemployment? -- The Labor Force -- Measuring Unemployment -- Two Types of Unemployment -- The Idea of Full Employment -- Underemployment and Discouraged Workers -- Theories of Unemployment -- Chapter 13 Inflation -- Introduction to Inflation -- The Consumer Price Index -- Real and Nominal Dollars -- The Consequences of Inflation -- Deflation Versus Disinflation -- Employment and Inflation -- Chapter 14 The Model of Aggregate Demand and Aggregate Supply -- Real GDP and Nominal GDP -- Understanding the Model of Aggregate Demand and Aggregate Supply -- Aggregate Demand (AD) -- Aggregate Supply (SRAS and LRAS) -- Equilibrium in the Macroeconomy -- Economic Growth -- Chapter 15 Money and the Money Market -- The Functions and Types of Money -- The Money Supply -- Fractional Reserves -- The Role of a Central Bank -- The Money Market -- Chapter 16 Fiscal Policy and Monetary Policy -- The Interest Rate -- The Classical Theory of Economics -- Keynesian Theory -- Fiscal Policy -- Difficulties with Fiscal Policy -- Monetary Policy -- Problems with Fiscal and Monetary Policy -- Applying Policy Actions to Economic Fluctuations -- Chapter 17 The Global Economy -- Production Possibilities -- Comparative Advantage and Gains from Trade -- Foreign Exchange Markets -- Currency Appreciation and Depreciation |
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How Do Exchange Rates Affect Aggregate Demand? -- Balance of Payments -- Foreign Currency and Economic Policy -- Trade Barriers -- Chapter 18 Public Goods and the Environment -- Private and Public Goods -- Providing Public Goods -- Positive Externalities -- Negative Externalities -- Government Remedies for Externalities -- How Can Economics Reduce Pollution? -- Chapter 19 Health Economics and the Market for Health Insurance -- Introduction to Health Economics -- Healthcare Markets -- The Market for Insurance -- Healthcare Policy Reform -- Chapter 20 Economic Research -- Introduction to Research in Economics -- The Research Process -- Final Exam -- Answers to Quizzes and Final Exam -- Index |
| Summary |
All the information you need-quick, easy, and ON THE MONEY ECON. Do these letters make you sweat? You're not alone. From college freshmen to PhD students, economics tops the list of panic-inducing classes. But help has arrived. Economics DeMYSTiFieD is a curriculum-based, self-teaching guide that makes learning this important business topic easier than ever. Filled with illustrations, plain-English explanations, and real-life examples, it starts with the fundamentals and eases you into the more complicated theories, concepts, and mathematical formulas. When it comes to making this complex |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Copyright © McGraw-Hill 2012 2012 |
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English |
| Subject |
Economics -- Study and teaching.
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Economics.
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Economics
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economics.
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Economics
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Economics -- Study and teaching
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| Genre/Form |
Internet resources.
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| Form |
Electronic book
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| Author |
Dodge, Eric R
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| LC no. |
2011048928 |
| ISBN |
9780071782845 |
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0071782842 |
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1280698330 |
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9781280698330 |
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9786613675293 |
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6613675296 |
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