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Authors (Last name first) (1-2 of 2)
Franzen, Giep.
1
1994
Advertising effectiveness : findings from empirical research
Franzen, Giep.
Henley-on-Thames, Oxfordshire : NTC Publications, [1994]
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MELB
659.1 Fra/Aef
AVAILABLE
2
2009
The science and art of branding
Franzen, Giep.
Armonk, N.Y. : M.E. Sharpe, [2009]
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MELB
658.827 Fra/Saa
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