Title Scandal in college basketball : a case study of image repair via Facebook / Evan L. Frederick & Ann Pegoraro

Published London : Human Kinetics, Inc., 2018

Click on the following:
Sage Business Cases

Copies

Description 1 online resource Series SAGE Business Cases SAGE Business Cases Summary The case examines communication strategies employed by the University of Louisville after the announcement of an FBI investigation involving multiple universities and college coaches taking bribes in order to steer high-profile recruits to certain agents. The case focuses on the posts made on the University of Louisville's official Facebook page and the comments made to those posts to gauge public reaction to the university's image-repair strategies Bibliography Includes bibliographical references and index Notes Description based on XML content Subject University of Louisville -- Public relations -- Case studies SUBJECT University of Louisville fast Facebook (Electronic resource) -- Case studies Facebook (Electronic resource) fast Subject Corporate image -- Management -- Case studies Internet in public relations -- Case studies Internet in public relations Public relations Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Pegoraro, Ann, author ISBN 9781526499837 1526499835

  Permalink