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Book Cover
Author Freeman, Justin, author

Title First Act, Inc. & Brook Mays Music / Justin Freeman, James S. O'Rourke
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary First Act, Inc. & Brook Mays Music are two very different competitors fighting for a piece of the school band instrument market. Brook Mays, in business for over 100 years, is a specialty musical instrument retailer with over 60 locations, while upstart First Act designs and manufactures instruments for sale in "big-box" retailers. First Acts Concert Series instruments have been built to provide a low-cost alternative to higher-priced band instruments commonly found in stores like Brook Mays. In response to brisk sales of the Concert Series instruments, Brook Mays has issued a letter to 8,000 music educators across the country, instructing them to advise parents and students to avoid purchasing these instruments. Just months after the letters issue, Concert Series sales have fallen, customers returns have skyrocketed, and First Act must now decide how to respond and recover its lost business
Notes Originally published in Freeman, J., & ORourke, J. S. (2007). First Act, Inc. & Brook Mays Music. 07-08. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject First Act, Inc
Brook Mays Music
Strategic planning.
Musical instruments industry.
Form Electronic book
Author O'Rourke, James S., 1946- author
ISBN 9781526404664 (ebook)
Other Titles First Act, Inc. and Brook Mays Music