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Authors (Last name first) (1-4 of 4)
Gale, Bradley T.
1
2008
Customer value analysis for product positioning & value-based pricing : creating value for customers and profitable growth for your business
Gale, Bradley T.
Rating:
Electronic Resources
2
2011
Customer value assessment for value-based pricing : developing successful product strategies
Gale, Bradley T.
Rating:
Electronic Resources
3
1994
Managing customer value : creating quality and service that customers can see
Gale, Bradley T.
New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, [1994]
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MELB
658.812 Gal/Mcv
AVAILABLE
4
1987
The PIMS principles : linking strategy to performance
Buzzell, Robert D. (Robert Dow), 1933-
New York : Free Press ; London : Collier Macmillan, [1987]
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WATERFT BUSINESS
658.802 Buz/Ppl
AVAILABLE
W'BOOL
658.802 Buz/Ppl
AVAILABLE
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